Please Join Us
When outdoor-clothing pioneer Patagonia ran a full-page ad in the New York Times that read “Don’t Buy This Jacket” on the biggest shopping day of the year – Black Friday – they made a bold move. The move wasn't meant to shock; it was to point out the often unnoticed environmental cost of any new product. They suggested customers only buy a new jacket if they really needed one. This public commitment to their environmental values increased revenue and made customers fans for life.
When Green Century Capital Management made the then-unheard-of decision to offer diversified mutual funds that were completely fossil fuel free – they made a bold move. But they were among the first to prove, and continue to demonstrate today, that these types of funds not only create competitive financial returns for individuals, they positively affect the environment for future generations.
Two successful companies. Two bold decisions that showed the world
what can happen when you align your financial initiatives with your values.
What will be your bold move?
You're invited to join us for a special evening with Leslie Samuelrich, President of Green Century Capital Management, and Vincent Stanley, Patagonia’s Director of Philosophy, as we discuss how we can spend or invest in ways that make noticeable differences in our communities. This one-time event will include brief talks by our guests, a moderated panel discussion, and a Q&A session. Doors open at 5:30 pm, with light refreshments available, and the talk starts at 6:00 pm.
This segment of the Krull & Company Lecture Series is co-sponsored by Mountain BizWorks in celebration of their 25th anniversary. It is being hosted by Warren Wilson College.
Vincent Stanley, co-author with Yvon Chouinard of The Responsible Company, has been with Patagonia on and off since its beginning in 1973, for many of those years in key executive roles as head of sales or marketing. More informally, he is Patagonia’s long-time chief storyteller. Vincent helped develop the Footprint Chronicles, the company’s interactive website that outlines the social and environmental impact of its products; the Common Threads Partnership; and Patagonia Books. He currently serves as the company’s Director, Patagonia Philosophy, and is a visiting fellow at the Yale School of Management. He is also a poet whose work has appeared in Best American Poetry. He and his wife, the writer Nora Gallagher, live in Santa Barbara.
Leslie Samuelrich is the President of Green Century Capital Management, the first family of responsible and diversified fossil fuel free mutual funds. She is also the co-author of Extracting Fossil Fuels from Your Portfolio: Personal Guide to Divestment and Reinvestment. Samuelrich has become a leading shareholder voice in the fossil fuel free divestment movement. She has garnered media attention around the political impact of divestment, educated investors about the possible risks of investing in fossil fuels long-term and opportunities for reinvestment, and increased the availability of Green Century’s fossil fuel free Balanced Fund.
